The COVID-19 pandemic has made it clear that effective public health messaging is an
indispensable component of a robust pandemic response system. In this article, we review …

Psychological reactance theory is a commonly relied upon framework for understanding
audience members' resistance to persuasive health messages. This review article provides …

Objective: Little is known about parents' willingness to vaccinate their children against
COVID-19. We assessed the prevalence of vaccine hesitancy among parents with a child or …

Communication studies is a fragmented field. As a result of its roots in various disciplinary
traditions, it is built on fluid intellectual boundaries with no theoretical or analytical center …

Although storytelling often has negative connotations within science, narrative formats of
communication should not be disregarded when communicating science to nonexpert …

OBJECTIVES: To test the effectiveness of messages designed to reduce vaccine
misperceptions and increase vaccination rates for measles-mumps-rubella (MMR) …

This meta-analysis assessed the persuasive effects of narratives in health communication. A
search of the literature identified 25 studies (N= 9,330) that examined the effects of …

Estimates indicate that as many as 1 in 4 Americans will experience a mental health
problem or will misuse alcohol or drugs in their lifetimes. These disorders are among the …

This research empirically tests whether using a fictional narrative produces greater impact
on health-related knowledge, attitudes, and behavioral intention than presenting the …

In recent years, many studies have been conducted on persuasive effects of narratives in a
health context. A striking feature of this research area is the diversity of the narratives that …