Understanding social media advertising effect on consumers' responses: An empirical investigation of tourism advertising on Facebook
M Hamouda - Journal of enterprise information management, 2018 - emerald.com
Purpose This study aims to deepen the current understanding of social media advertising by
using the Ducoffe's advertising value model. The purpose of this paper is to examine the …
using the Ducoffe's advertising value model. The purpose of this paper is to examine the …
Perception of advertisements for healthy food on social media: Effect of attitude on consumers' response
P Cuesta-Valiño, PG Rodríguez… - International journal of …, 2020 - mdpi.com
The growing concern for health is currently a global trend, so promoting healthy products is
an opportunity that companies can exploit to differentiate their products in highly competitive …
an opportunity that companies can exploit to differentiate their products in highly competitive …
Unlocking the black box of sponsorship in participant-based sport
Purpose The purpose of this research is to develop a more precise evaluation of sport
sponsorship efficiency in participant-based sport, by investigating the specific aspects of …
sponsorship efficiency in participant-based sport, by investigating the specific aspects of …
[图书][B] Sportsponsoring
S Walzel, M Schubert - 2018 - Springer
Das vorliegende Lehrbuch „Sportsponsoring “entstand aus einer Vielzahl von Motiven,
wobei vor allem drei Gründe ausschlaggebend waren: 1) Die bereits vorhandenen …
wobei vor allem drei Gründe ausschlaggebend waren: 1) Die bereits vorhandenen …
Sponsorship and advertising in sport: a study of consumers' attitude
C Cheong, DY Pyun, HK Leng - European Sport Management …, 2019 - Taylor & Francis
Research question: Advertising has been considered a less efficient vehicle of marketing
communication. One recent study refuted that consumers' attitude towards advertising was …
communication. One recent study refuted that consumers' attitude towards advertising was …
Sponsorship and social justice: Brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Sponsorship and social justice: brand positioning on diversity and inclusion in sport marketing
during the 2020 UEFA European football championship | Emerald Insight Books and journals …
during the 2020 UEFA European football championship | Emerald Insight Books and journals …
Effect of background music and hierarchy-of-effects in watching women's running shoes advertisements
Purpose The purpose of this study is to examine the effect of background music on
consumer's psychological and physiological responses when watching sports …
consumer's psychological and physiological responses when watching sports …
The effects of second screen use on sponsor brand awareness: A dual coding theory perspective
Purpose–The purpose of this paper is to investigate how simultaneous use of devices such
as personal computers, tablets and smartphones impacts the sponsors that receive brand …
as personal computers, tablets and smartphones impacts the sponsors that receive brand …
Investigating factors affecting brand awareness of virtual advertising
The purpose of this study was to investigate factors affecting brand awareness of virtual
advertising in sports. Specifically, the study tested the effects of animation, repetition …
advertising in sports. Specifically, the study tested the effects of animation, repetition …
The effects of emotions on cognitive effort while processing mediated stadium-embedded advertising: A dynamic motivational systems approach
Research question: While emotional responses to sporting events could have a residual
effect on the processing of in-stadium signage that appears to the television audience …
effect on the processing of in-stadium signage that appears to the television audience …