The Online Food Ordering System presented in this article was created to address a unique
market need by allowing small restaurants to provide their clients an online ordering option …

The integration of big data analytics in digital marketing has fundamentally transformed how
organizations understand and influence consumer behavior. This systematic review …

Transforming from digitalization to digitization brings many new technologies to restructure
our life and life routines. In today's competitive world, internet infrastructures and banking …

Currently, most traditional banks provide digital services and the government encourages
people to use cashless payments in their everyday life, particularly during the pandemic …

Nowadays many people use mobile applications for different purposes to manage their daily
activities more conveniently and efficiently. Thus, mobile apps contribute to the optimization …

The study proposes a comprehensive model framework, Online Customer Experience-
Attitude Behaviour Context model for online grocery retailing in a digital scenario. The …

Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a
lack of empirical research into AI-enabled customer experiences. Hence, this study aims to …

This study examines the effects of personalization and hedonic motivation on customer
experience and its loyalty outcomes in omnichannel retail context. The study develops eight …

The recent emergence of e-commerce has brought a shifting paradigm into global markets.
This revolutionary framework relying upon technological progress has conveyed a new era …

The paramount importance for mobile retailers, expecting higher sales and cost savings is
customer retention. Though previous studies have explored various nuances of customer …