We review limitations of the traditional paradigm for cultural research and propose an
alternative framework, polyculturalism. Polyculturalism assumes that individuals' …

In a globally connected world, it is increasingly common for individuals to belong to and be
influenced by more than one culture. Based on a critique of conceptualizations from …

The processes underwriting the acquisition of culture remain unclear. How are shared
habits, norms, and expectations learned and maintained with precision and reliability across …

This highly regarded text--now revised and expanded with 50% new material--helps
students and professionals build their knowledge and competencies for effective …

Psychologists, sociologists, and philosophers have long recognized that people have
multiple identities—based on attributes such as organizational membership, profession …

Online flash shopping has continued to gained popularity since its emergence. From the
perspective of informational cascade, our study explores the psychological processes of …

Of the many conceptual distinctions present in psychology today, the approach-avoidance
distinction stands out as one of, if not the, most fundamental and basic. The distinction …

Humans are a cultural species, constantly navigating a complex web of culturally bound
practices, norms, and worldviews. This article provides a brief overview of the relatively …

Given the growing numbers of bicultural individuals in the United States and around the
world, bicultural identity integration (BII) is an important construct that helps researchers to …

Researchers are increasingly recognizing the role of culture as a source of variation in many
phenomena of central importance to consumer research. This review addresses a gap in …