Substantially revised throughout, Political Marketing second edition continues to offer
students the most comprehensive introduction to this rapidly growing field. It provides an …

Korku çekiciliği insanlara, mesajlarda ileri sürülen tavsiyelere uymadıklarında başlarına
gelecek olumsuz sonuçlara işaret ederek; onlarıkorku yoluyla ikna etmeye çalışan bir …

In this article we argue that the state of theory and concept development in political
marketing needs to be related to several epistemological as well as topical themes and …

The voters' choices about political parties have many similarities with how they make their
choices about commercial brands. Therefore, political parties are now constantly applying …

This timely collection of cutting-edge articles offers a complete overview of marketing in the
nonprofit sector. Written by a leading team of international experts, it examines the issues …

Communication in political marketing plays an important role in political mobilization,
building trust both in political actors and the government. Politicians construct their …

The term 'market orientation'has existed in the business marketing literature for many years,
but has only since around the beginning of the 1990's been conceptualised in a way that …

This paper analyses the role played by social media in shaping political debate during the
UK election campaign of May 2010, with a focus on local application within two …

Purpose–The purpose of this paper is to deepen and add nuance to previous explorations of
the voter‐consumer analogy in order to generate new insights into wider applications of the …

The purpose of this research is to examine whether generally trusting people are any more
likely to be the same people who are also more politically trusting. In particular, the research …