Efforts to identify and understand gender differences have a long history that has sparked
lively debate and generated much public interest. Although understanding gender …

Instagram has become a popular platform for consumers and marketers. Using the stimulus-
organism-response theory, this study compared lifestyle and brand influencer types of …

A survey explores factors that lead to consumers' ambivalent attitudes about green products
and buying green products. An experiment further tests the moderating influence of this …

This study examines gender effects in Japanese consumers' media use in travel information
search. Drawing upon gender theory and niche theory, we propose a causal model …

Purpose The present study aimed to investigate whether male consumers report weaker
green consumption values than their female counterparts, and whether such a presumed …

Offering organic food is a new trend in the hospitality industry seeking sustainable
competitiveness. Premiums and information barriers impede continued growth in organic …

Given the importance of comparative advertising (CA) in advertising praxis, scholars have
long studied the CA approach from different perspectives. There are several review and …

Purpose Advergames, or integrated brand messages within digital games, have received
considerable attention from researchers and practitioners. Despite increased use of …

Purpose People express subjectivity and objectivity in everyday communication, yet little is
known about how such linguistic content affects persuasion in electronic word-of-mouth …

Consumers increasingly rely on online reviews to make their purchase decisions. Drawing
from linguistics and sociology research, the authors posit that comparative reviews, which …