Destinations are more likely to be successful if they recognize the experiential qualities of
their offerings. However, with some exceptions, research into the emotional content of the …

Purpose In this study, we have collected the response from 200 private university lecturers in
Kurdistan Region of Iraq. In order to test the hypotheses, we have proposed structural …

One advantage of the recently revitalized “personality-and-culture” paradigm is its capacity
to describe both individual-and culture-level differences. Another advantage is personality …

The theorization of emotion receives considerable attention in contemporary tourism
literature. Remarkably, existing studies largely ignore the operationalization of emotion in …

This article appraises a theoretical model that relates personality, satisfaction, loyalty,
ambience, and image in a hotel setting. The results of the structural equation modeling …

This research aims to examine the relationships among three components of the physical
environment (ie, décor and artifacts, spatial layout, and ambient conditions), price …

Purpose–The purpose of this paper is to conceptualize, construct, refine and empirically
validate a multiple‐item scale for measuring customers' service experience (EXQ) …

This study aims to contribute to the advancement of knowledge in the consumer psychology
of tourism by carrying out an exploration of the cognitive and affective psychological …

Two experimental studies (a lab experiment and a study involving a real usage experience
over time) reveal the existence of a strong, positive impact of customer satisfaction on …

Implementation of the marketing concept in service firms is accomplished through individual
service employees and their interactions with customers. Although prior research has …