The influence of e-marketing mix strategy on organizational performance: An empirical analysis of Jordanian Smes

OMAA Alqudah - … Journal of Professional Business Review: Int. J. Prof …, 2023 - agora.edu.es
Purpose: The purpose of this empirical research article is to investigate the association
between e-marketing mix strategy (EMMS) and organizational performance (OP) in …

[PDF][PDF] Internet Usage and Traditional Distribution Channels: The Moderating Effect of the Firm's Size in Jordan

GM Al-Abdallah, KH Al-Khawaldeh… - International …, 2014 - pdfs.semanticscholar.org
Internet importance and effect is increasing in every part of daily life, especially in business
where internet can provide some serious solutions for many issues, it can alter many …

[PDF][PDF] EVOLUTION AND DEVELOPMENT OF E-MARKETING MIX: A REVIEW

A Bala, G Taneja - Organized by, 2023 - researchgate.net
Digital marketing has taken over the marketplace in the twentyfirst century, and traditional
marketing tactics have come under fire. Over the previous two decades, the use of web …

[PDF][PDF] Adapting to Digital: A Review of the E-Marketing Mix and Its Evolution Beyond the 4Ps

A Bala, G Taneja - researchgate.net
Digital marketing has taken over the marketplace in the twenty-first century, and traditional
marketing tactics have come under fire. Over the previous two decades, the use of web …