The proliferation of smartphones, tablets and other digital devices in addition to traditional
computers has transformed the Internet into a device‐mediated environment. While these …

Purpose This paper aims to highlight the effect of mobile commerce (m-commerce) ubiquity
on usage behavior as well as the mediator mechanism of brand trust between ubiquity and …

Born out of but quickly going beyond the data revolution, computational social science
(CSS) has had a swift and outsized influence on many disciplines and provoked a paradigm …

Splash advertisements have been one of the most fastest-growing advertising in mobile
apps. Given the intrusiveness of ads, mobile splash advertisements introduced skip control …

User-centric behavioral tracking, a cutting-edge computational social science tool, holds
tremendous promise for advertising research. The article introduces the technique and …

Many firms use mobile applications and mobile websites to increase their product sales.
However, little is known about how to optimize these channels for maximum sales. We …

Augmented reality (AR) ads in entertainment programming are fairly new and not
extensively studied. Given the lack of precedence, this exploratory study applies the Limited …

Splash advertising appears on mobile apps at launch. Since the skip option of splash ads is
a critical function for user experience and ad effectiveness, a more in-depth perspective is …

The Internet's pervasiveness has resulted in major shifts in the television ecosphere, where
IPTV subscribers are now able to stream their favourite TV channels without having to …

a recent article in the Economist titled “Welcome to the ad Free internet” focuses on how
some social media companies are beginning to offer (eg Meta in Europe) or experiment with …