Responding to a call for research into storytelling within the nonprofit context, the paper
contributes to an emerging research conversation about communicating organizational …

Brands are increasingly part of how international aid and development Non-Government
Organisations (NGOs) operate, but there are challenges in aligning NGO brand value across …

The traditional method of identifying non-profit competitors places those with similar
objectives as forming the competitive set (looking inside out). This research provides a …

With the downturn in the global socioeconomic panorama, the market orientation (MO) and
the performance of non-profit organisations (NPOs) have come in for growing levels of …

Nonprofit organizations serve an essential role in response to natural hazards by delivering
services to affected communities and those in need. However, little is known about the …

Purpose Nonprofit organisations (NPOs) are an increasingly fundamental part of our society.
Meeting rising demand requires NPOs to attract enough resources, especially volunteers, to …

Chamber of commerce leaders rely on volunteers to assist with many critical functions of the
organization. Leaders who apply a transformational leadership style encourage volunteers' …

In die Suid-Afrikaanse niewinsgewende sektor heers'n kritieke tekort aan finansiële
hulpbronne,'n uitdaging wat daagliks die meer as 285 000 geregistreerde niewinsgewende …

Today, non-profit organizations have also paid attention to the issue of brand image,
because the improvement of the organization's performance depends on the improvement of …

For many charities, the provision of services is dependent on attracting, and retaining,
volunteers. The challenge is that investment in supporter research is under pressure; …