Extant research provides vast information on antecedents to creativity. However, creative
thinking is oftentimes treated as a black box, requiring input and producing creative output …

In the race to achieve market dominance and stay competitive in a disruptive and rapidly
changing business environment, many firms have invested significantly in data-driven …

AI climate-driven service analytics capability has been anecdotally argued as a viable
strategy to enhance service innovation and market performance in B2B markets. While AI …

Creativity helps marketers better address customer needs, competitive actions, and
challenges of an unpredictable environment. However, marketing academics have been …

Purpose Although the business model (BM) has become a top priority in management
research, existing literature still offers a confusing and partial picture about how to leverage …

This manuscript delineates technological innovation into the separate dimensions of novelty
and meaningfulness to examine how a firm's organizational learning modes of adaptive …

Big data‐driven innovation gains momentum in the developing world by tackling grand
challenges and making a pronounced and lasting impact. However, research has still not …

Artificial Intelligence (AI) is a game-changing capability in industrial markets that can
accelerate humanity's race against climate change. Positioned in a resource-hungry and …

While data-driven innovation (DDI) is receiving substantial attention from academics and
industry specialists, there is limited research on its dimensions and effects in marketing. We …

Purpose E-entrepreneurship is developed based on digital platforms, having specific
technical opportunities, such as the interactive ecosystem, fast payment method and online …