Measuring the performance of new ventures is of interest because they are a major source
of job creation and because improvement in performance is critical to their survival and …

This study investigates differences in the diversity of cooperation partners used for
innovation‐related activities (ie, search breadth) between family and nonfamily small and …

The purpose of this paper is to determine the status quo of research on competitor analysis
(CA), which constitutes a cornerstone of strategic management. Of special interest are …

This paper addresses the contingency issues of managerial activities and reports the results
of a study that configures such activities in small firms. In a survey of CEOs and top …

Purpose–This paper aims to improve the understanding of e‐business, competitive
advantage and their roles in the UK SMEs. This paper uses case studies to examine what is …

Purpose–It is acknowledged that while there is a paucity of marketing research focusing on
small firms relative to larger firms, a significant contribution to this field has been made in …

Contends that micro‐business owner‐managers invariably have objectives, although they
do not always make them explicit. These objectives tend to relate to personal rather than …

Social capital and strategic network theory formed the basis for examining antecedents,
impacts, and outcomes of formal networks organized for enhancing small community …

Research concerning the impact of marketing in the development of small enterprise
research is extremely limited. Explores the role of marketing in the development of small …

Specific information about markets, customers, and competitors, and general knowledge of
population, socio-cultural, and demographic trends are suggested in the literature as …