A practice of reciprocity: how dose cause-related sport marketing stimulate consumers' purchase intentions?
Y Wu, E Kim, JJ Zhang, F Li, H Duan - Asia Pacific Journal of …, 2024 - emerald.com
Purpose Grounded in social cognitive theory, social exchange theory and “cognition-
emotion-behavior intention” analysis framework, a theoretical model of cause-related sport …
emotion-behavior intention” analysis framework, a theoretical model of cause-related sport …
How Organizational Socialization Tactics Affect Volunteer Outcomes for New Volunteers
The literature has underexplored the profound impact of organizational socialization tactics
on new volunteer outcomes. This study used social identification and social information …
on new volunteer outcomes. This study used social identification and social information …
Compassion for all: Real-world online donations contradict compassion fade
DS Meier - Nonprofit and Voluntary Sector Quarterly, 2023 - journals.sagepub.com
People tend to donate more to help a single rather than a group of victims. However, recent
studies were able to reverse this compassion fade effect by presenting people with multiple …
studies were able to reverse this compassion fade effect by presenting people with multiple …