In the sender-message-receiver communication model, tourist photographs project organic
destination images which are interpreted on the receiving end of the communication …

As tourism destinations become more substitutable due to increasing competition in global
tourism markets, destination personality is seen as a viable metaphor for building …

This study investigates the relationship between destination image and destination
personality. While brand image and brand personality studies are well documented in the …

Purpose–To examine the contentious relationship between brand image and brand
personality in the context of tourism destinations. Design/methodology/approach–The paper …

The purpose of this study is to examine changes to tourists' image of a destination
throughout a trip experience. Using Blackberry technology, a group of Canadian student …

Destination branding has become a widely researched concept as governments and
businesses are looking at repositioning their destination images. All branches of destination …

This study explores the potential effects of online information search on tourists' destination
image development. Specifically, the terms baseline image and enhanced image are …

The importance of the Internet on the image formation process has been widely recognised
by both academic and practitioners. Despite the increasing use of user-generated electronic …

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection
of scales in brand management. Scales are a critical tool for researchers measuring …

The present study attempts to determine whether students hold similar or different country
images when they are “buying” study abroad programs and tourism destinations. This article …