There has been a lot of media debate about “Artificial Intelligence (AI) Ethics” nowadays and
many scientists and researchers have shared their views on this topic. As technology is …

The more competition becomes important, the more companies need to innovate in order to
survive. This requires creative, adaptable, strategic intelligence ability. We will focus here on …

Big data is a rapidly growing field, and new developments are constantly emerging to
address various challenges. One such development is the use of federated learning for …

The research explored empirical evidence to assess the impact of cyber security and supply
chain risk on digital operations in the UAE pharmaceutical industry. Based on responses …

Purpose: The research explored empirical evidence to assess the impact of cyber security
and supply chain risk on digital operations in the UAE pharmaceutical industry …

In the digital age, digital marketing affected people's lives on a professional and societal
level. The financial sector, in particular, makes substantial use of information technology that …

The rise of social media influencers has changed the marketing landscape and significantly
changed how businesses promote their products and services. Influencer marketing has …

The goal of this study was to measure the main effects of e-marketing, e-WOM, and social
media influencers on increasing the intention to purchase and enhancing customers' …

The current research seeks to investigate retail online buying behaviour with the emerging
role of emotional intelligence and customer perception in the retail industry in the UAE. To …

This empirical investigation aimed to examine social media marketing's impact on online
buying behavior via its mediating effect on customer perception in the Abu Dhabi retail …