Application of data mining techniques in customer relationship management: A literature review and classification

EWT Ngai, L Xiu, DCK Chau - Expert systems with applications, 2009 - Elsevier
Despite the importance of data mining techniques to customer relationship management
(CRM), there is a lack of a comprehensive literature review and a classification scheme for it …

Technology management methodologies and applications: A literature review from 1995 to 2003

S Liao - Technovation, 2005 - Elsevier
Technology management is a process, which includes planning, directing, control and
coordination of the development and implementation of technological capabilities to shape …

[PDF][PDF] Supervised descriptive rule discovery: A unifying survey of contrast set, emerging pattern and subgroup mining.

PK Novak, N Lavrač, GI Webb - Journal of Machine Learning Research, 2009 - jmlr.org
This paper gives a survey of contrast set mining (CSM), emerging pattern mining (EPM), and
subgroup discovery (SD) in a unifying framework named supervised descriptive rule …

Customer satisfaction factors of mobile commerce in Korea

J Choi, H Seol, S Lee, H Cho, Y Park - Internet research, 2008 - emerald.com
Purpose–The purpose of the paper is to distinguish features of m‐commerce from those of e‐
commerce and identify factors to influence customer satisfaction (m‐satisfaction) and loyalty …

Discovering competitive intelligence by mining changes in patent trends

MJ Shih, DR Liu, ML Hsu - Expert Systems with Applications, 2010 - Elsevier
Obtaining sufficient competitive intelligence is a critical factor in helping business managers
gain and maintain competitive advantages. Patent data is an important source of competitive …

Knowledge evolutionary process of Artificial intelligence in E-commerce: Main path analysis and science mapping analysis

X He, Y Liu - Expert Systems with Applications, 2024 - Elsevier
Artificial intelligence (AI) is the latest designing and interacting technology used to support
organizations in the competitive electronic commerce (E-commerce) context. The studies on …

Mining changes in customer behavior in retail marketing

MC Chen, AL Chiu, HH Chang - Expert Systems with Applications, 2005 - Elsevier
During the past decade, there have been a variety of significant developments in data
mining techniques. Some of these developments are implemented in customized service to …

An association-based clustering approach to order batching considering customer demand patterns

MC Chen, HP Wu - Omega, 2005 - Elsevier
Research on warehousing systems has gained interest since the 1980s, reflecting the fact
that supply chain management has pursued a demand-driven organization with high …

User-Defined SWOT analysis–A change mining perspective on user-generated content

LC Cheng, K Chen, MC Lee, KM Li - Information Processing & …, 2021 - Elsevier
User-generated content (UGC) based on customer opinions and experiences has
increasingly become a rich resource of business opportunities. This study proposes a …

[图书][B] Contrast data mining: concepts, algorithms, and applications

G Dong, J Bailey - 2012 - books.google.com
A Fruitful Field for Researching Data Mining Methodology and for Solving Real-Life
Problems Contrast Data Mining: Concepts, Algorithms, and Applications collects recent …