Application of data mining techniques in customer relationship management: A literature review and classification
Despite the importance of data mining techniques to customer relationship management
(CRM), there is a lack of a comprehensive literature review and a classification scheme for it …
(CRM), there is a lack of a comprehensive literature review and a classification scheme for it …
Technology management methodologies and applications: A literature review from 1995 to 2003
S Liao - Technovation, 2005 - Elsevier
Technology management is a process, which includes planning, directing, control and
coordination of the development and implementation of technological capabilities to shape …
coordination of the development and implementation of technological capabilities to shape …
[PDF][PDF] Supervised descriptive rule discovery: A unifying survey of contrast set, emerging pattern and subgroup mining.
This paper gives a survey of contrast set mining (CSM), emerging pattern mining (EPM), and
subgroup discovery (SD) in a unifying framework named supervised descriptive rule …
subgroup discovery (SD) in a unifying framework named supervised descriptive rule …
Customer satisfaction factors of mobile commerce in Korea
J Choi, H Seol, S Lee, H Cho, Y Park - Internet research, 2008 - emerald.com
Purpose–The purpose of the paper is to distinguish features of m‐commerce from those of e‐
commerce and identify factors to influence customer satisfaction (m‐satisfaction) and loyalty …
commerce and identify factors to influence customer satisfaction (m‐satisfaction) and loyalty …
Discovering competitive intelligence by mining changes in patent trends
MJ Shih, DR Liu, ML Hsu - Expert Systems with Applications, 2010 - Elsevier
Obtaining sufficient competitive intelligence is a critical factor in helping business managers
gain and maintain competitive advantages. Patent data is an important source of competitive …
gain and maintain competitive advantages. Patent data is an important source of competitive …
Knowledge evolutionary process of Artificial intelligence in E-commerce: Main path analysis and science mapping analysis
X He, Y Liu - Expert Systems with Applications, 2024 - Elsevier
Artificial intelligence (AI) is the latest designing and interacting technology used to support
organizations in the competitive electronic commerce (E-commerce) context. The studies on …
organizations in the competitive electronic commerce (E-commerce) context. The studies on …
Mining changes in customer behavior in retail marketing
MC Chen, AL Chiu, HH Chang - Expert Systems with Applications, 2005 - Elsevier
During the past decade, there have been a variety of significant developments in data
mining techniques. Some of these developments are implemented in customized service to …
mining techniques. Some of these developments are implemented in customized service to …
An association-based clustering approach to order batching considering customer demand patterns
MC Chen, HP Wu - Omega, 2005 - Elsevier
Research on warehousing systems has gained interest since the 1980s, reflecting the fact
that supply chain management has pursued a demand-driven organization with high …
that supply chain management has pursued a demand-driven organization with high …
User-Defined SWOT analysis–A change mining perspective on user-generated content
User-generated content (UGC) based on customer opinions and experiences has
increasingly become a rich resource of business opportunities. This study proposes a …
increasingly become a rich resource of business opportunities. This study proposes a …
[图书][B] Contrast data mining: concepts, algorithms, and applications
A Fruitful Field for Researching Data Mining Methodology and for Solving Real-Life
Problems Contrast Data Mining: Concepts, Algorithms, and Applications collects recent …
Problems Contrast Data Mining: Concepts, Algorithms, and Applications collects recent …