The visual politics of Brand China: Exceptional history and speculative future

J Chao - Place Branding and Public Diplomacy, 2023 - Springer
As a global power, China is a provocative case study for nation branding practitioners and
scholars. It is mired in a contested process of global image-making animated by Western …

The fluidity of soft power in YouTube's broadcast of the Beijing 2022 Winter Olympic Games

J Lopez-Mugica, TW Whyke… - Global Media and …, 2024 - journals.sagepub.com
In an era of heightened geopolitical tension, marked by a dynamic power shift between the
West and China, the 2022 Winter Olympic Games emerged as a focal point of diplomatic …

Le Olimpiadi invernali di Pechino 2022: analisi della comunicazione politica multimodale del Partito comunista cinese

L Roda - 2023 - dspace.unive.it
A partire dal 4 febbraio 2022 si sono tenute le Olimpiadi invernali di Pechino. A distanza di
14 anni dalla prima edizione del 2008, la Repubblica Popolare Cinese è divenuta la prima …

[HTML][HTML] Олимпийский фактор во внутренней и внешней политике КНР

АН Измайлова - Клио, 2024 - cyberleninka.ru
В настоящее время все большее внимание международного общества привлекает
Азиатско-Тихоокеанский регион. Олимпийское движение выступает одним из факторов …