During the last decade, research on new technologies such as virtual reality and augmented
reality in the context of marketing has gained notable attention from the marketing …

This meta-analysis examined whether tendencies to use reflective and intuitive thinking
styles predicted decision performance (normatively correct responding) and decision …

In the mobile age, protecting users' information from privacy-invasive apps becomes
increasingly critical. To precaution users against possible privacy risks, a few Android app …

A laboratory experiment examines the effects of electronic word-of-mouth (e-WOM) on
consumer consideration and choice of an experience product. Specifically, we manipulated …

Personalized information technology services have become a ubiquitous phenomenon.
Companies worldwide are using the web to provide personalized offerings and unique …

With advances in tracking and database technologies, firms are increasingly able to
understand their customers and translate this understanding into products and services that …

Social media has become an important marketing media to attract and retain consumers.
This article focuses on the movie industry and aims to investigate how different channels …

In this study, we apply the uncertainty reduction theory from communication to delineate the
antecedents of consumers' trust in online product reviews. We test the competing effects of …

Extant theories suggest that entrepreneurs' personal characteristics have substantial
impacts on their firm's performance. From a resource‐based view, the paper considers an …

This study attempts to elaborate the consequences of perceived risk by taking the
moderating effects of decision‐making style (ie, involvement vs. heuristics) into account in …