Reward-based crowdfunding has enabled an unprecedented number of consumers to
provision capital for commercial and artistic ventures. Each year, consumers use digital …

Despite the increased focus on racial justice in markets and society, the delegitimization of
racialized brands employing racial stereotypes to enliven themselves remains unexplored …

Purpose The purpose of this paper is to investigate how individuals respond to messages
asking for donations in broadcast advertising. It does so by considering both preexisting …

Connecting the dots: uncovering the relationships between challenges confronting Africa's
organ transplant supply chain systems | Emerald Insight Books and journals Case studies Expert …

Background Immersive technology holds significant promise for social marketers, but much
remains unknown about how best to incorporate these materials into campaigns. To clarify …

Charitable organizations play a key role in society but face the recurrent challenge of
obtaining sufficient resources to accomplish their missions. The regular donor portfolio …

Extant research remains equivocal with respect to whether scarcity increases or decreases
charitable behaviors. This research suggests a reconciliation by considering a donor's …

US schools have fast-food restaurants nearby, encouraging student patronage, unhealthy
consumption, and weight gain. Geographers have developed an activity space framework …

The present research shows that public (vs. anonymous) donations are viewed as a sign of
egoistic motives, such as wanting to impress others. In addition, such public donations also …

Purpose There are vast opportunities for nonprofit organizations (NPOs) globally to find
support for international humanitarian causes. However, donors/consumers are not always …