Thirty years ago, Hirschman and Holbrook (1982) advocated greater attention to hedonic
consumption and the myriad ways in which consumers seek pleasure and enjoyment. A …

Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Social media influencer (SMI) advertising is on the rise; however, extant theory regarding the
determinants of SMI advertising effectiveness is undeveloped. The present research …

Purpose Brand love is associated with consumer behaviours that are key for organisational
performance. However, research on the antecedents of brand love is sparse. The current …

Purpose This study aims to examine the role of message appeals (concrete vs abstract)
posted by greenfluencers in determining their behavioral intention toward the sponsored …

Scarcity tactics are an essential tool for marketers. Cues that signal the current or potential
unavailability of a product generally enhance its value and desirability and in turn increase …

Brand experience and brand personality have become two important theoretical constructs
in the branding literature. However, research on the antecedents of these two constructs has …

How does the monetary value of customer purchases vary by customer preference for
purchase channels (eg, traditional, electronic, multichannel) and product category? The …

What is the relationship between product design benefits (hedonic versus utilitarian) and the
postconsumption feelings of customer delight and satisfaction? The primary insights this …

ABSTRACT Integrating Cognitive Appraisal Theory with the transmission model of
inspiration, this paper investigates the tourist inspiration-eliciting process in the context of …