Examining the effects of addressable TV advertising on children and their parents
This study simultaneously examines children's (aged 7–12) and their parents' responses to
a television ad designed to directly target, address, and influence the child. Employing a …
a television ad designed to directly target, address, and influence the child. Employing a …
The influence of perceived personalization in TV advertising targeting children on parental advertising mediation: Implications for addressable TV advertising
S Holiday, NH Brinson - Journal of Interactive Advertising, 2022 - Taylor & Francis
Parents understand and are concerned about the influence that personalized advertising,
designed to more directly engage and influence their children, is having on the youngest …
designed to more directly engage and influence their children, is having on the youngest …
A bibliometric investigation into the intellectual milieu of research on consumer socialization of children
Studies on consumer socialization delve into how customers acquire an interest in a product
or service. These studies attempt to comprehend customer attitudes, perceptions, and …
or service. These studies attempt to comprehend customer attitudes, perceptions, and …
Explaining the personalisation privacy paradox using an integrated experience model
D Yang - 2024 - era.ed.ac.uk
The paradoxical relationship between privacy concerns and privacy-related behaviour is
widely recognised as the “privacy paradox”. The privacy paradox primarily concerns the …
widely recognised as the “privacy paradox”. The privacy paradox primarily concerns the …
[PDF][PDF] Doğal Reklamlar: Kavramsal Bir Bakış
D Reklam, H AYDOĞAN - academia.edu
Dijital teknolojiler kendini var eden insanlar tarafından sürekli değişime maruz bırakıldığı
gibi, kendisi de bu insanları sosyal, siyasal, kültürel ve ekonomik anlamda çeşitli değişimleri …
gibi, kendisi de bu insanları sosyal, siyasal, kültürel ve ekonomik anlamda çeşitli değişimleri …
[PDF][PDF] CONNECTING OR CONCERNING: MECHANISMS OF THE PERCEIVED AND ACTUAL INFLUENCE OF ADDRESSABLE TV ADVERTISING ON CHILDREN …
According to Statista (2021), addressable TV advertising expenditures in the US will reach
nearly $27.5 billion by 2025, reflecting a sizable increase from $9.03 billion in 2020 and …
nearly $27.5 billion by 2025, reflecting a sizable increase from $9.03 billion in 2020 and …
[引用][C] Perceptions of parents regarding children's cybersecurity: Challenges, mediation strategies, and gender differences
F Quayyum, L Jaccheri, DS Cruzes