The purpose of this study is to determine the antecedents and consequence of social media
marketing (SMM) for small and medium enterprises (SMEs) and to empirically find out if …

The COVID pandemic forced academic libraries to quickly and dramatically adjust their
operations. This article explores how marketing in academic libraries was represented in the …

Purpose This study aims to uncover the underlying mechanism between the time length of
We-media videos and customer satisfaction (CS)/participation (CP) based on experiential …

Purpose The purpose of this study is to examine research on academic libraries and the
social web published from July 1, 2019, to June 30, 2023. Design/methodology/approach …

Abstract As the University of New Mexico responded to the coronavirus pandemic during the
spring and summer of 2020, the University Libraries piloted enhanced virtual outreach …

Penelitian ini bertujuan untuk mengetahui bagaimana pemanfaatan Instagram media
promosi oleh Perpustakaan Nasional Republik Indonesia selama pandemi Covid-19 …

Kepuasan konsumen dapat memberikan manfaat, diantaranya hubungan antara
perusahaan dengan konsumen untuk datang kembali untuk pembelian ulang, serta dapat …

WeChat official accounts (WCOAs) have emerged as a prevalent medium for information
dissemination in Chinese academic libraries over the past decade. This study quantitatively …

This paper sought to understand the strategies for marketing library offerings in selected
academic libraries in Ghana. Through a qualitative research approach, this study used a …

Health promotion in schools is a strategic step in improving public health. This is because
health promotion through the school community is quite effective in increasing public …