Consumer perception of high-tech brands and related products: The case of the iconic Apple
Purpose: The paper examines the opinions and attitudes of young adults as the target
audience towards a high-tech brand on several specific levels. The goal of research is to …
audience towards a high-tech brand on several specific levels. The goal of research is to …
[引用][C] Fatores Determinantes na Escolha de Smartphones: Uma Perspetiva do Consumidor Português
DR Santos