Green Marketing: A Strategy for Promoting Eco-Friendly Products.

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THE INFLUENCE OF GREEN MARKETING STRATEGIES TO CONSUMERS ENVIRONMENTAL BEHAVIOUR

YN Gunawan - ., 2016 - e-journal.uajy.ac.id
This research aims to investigate the influence of eco-labelling, green packaging and
branding, environmental advertisement, green premium pricing, and eco-image to …
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HA Sampurno, AF DH, Z Arifin - Jurnal Administrasi Bisnis (JAB)| Vol, 2019
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