Corporate citizenship as a marketing instrument‐Concepts, evidence and research directions
I Maignan, OC Ferrell - European journal of marketing, 2001 - emerald.com
Confronted with increasing pressures to limit government spending on social welfare, more
and more public policy makers welcome the growing social involvement of corporations. Yet …
and more public policy makers welcome the growing social involvement of corporations. Yet …
Identifying influencers on social media
The increased availability of social media big data has created a unique challenge for
marketing decision-makers; turning this data into useful information. One of the significant …
marketing decision-makers; turning this data into useful information. One of the significant …
Analysis of fashion consumers' motives to engage in electronic word-of-mouth communication through social media platforms
J Wolny, C Mueller - Journal of marketing management, 2013 - Taylor & Francis
The purpose of this paper is to analyse consumers' interactions with fashion brands on
social networking sites, focusing on consumers' motives for engaging in electronic word-of …
social networking sites, focusing on consumers' motives for engaging in electronic word-of …
The effects of social-and self-motives on the intentions to share positive and negative word of mouth
We examine social-and self-motives as drivers of Word of Mouth (WOM). The main
proposition is that the transmitter expects to gain personal and social benefits from sharing …
proposition is that the transmitter expects to gain personal and social benefits from sharing …
Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?
T Hennig-Thurau, KP Gwinner… - Journal of …, 2004 - journals.sagepub.com
Through Web-based consumer opinion platforms (eg, epinions. com), the Internet enables
customers to share their opinions on, and experiences with, goods and services with a …
customers to share their opinions on, and experiences with, goods and services with a …
Electronic word-of-mouth in hospitality and tourism management
Interpersonal influence and word-of-mouth (WOM) are ranked the most important
information source when a consumer is making a purchase decision. These influences are …
information source when a consumer is making a purchase decision. These influences are …
Viral marketing: Motivations to forward online content
JYC Ho, M Dempsey - Journal of Business research, 2010 - Elsevier
Despite the increasing popularity of viral marketing, factors critical to such a new
communication medium remain largely unknown. This paper examines one of the critical …
communication medium remain largely unknown. This paper examines one of the critical …
[HTML][HTML] Mechanics of engendering customer loyalty: A conceptual framework
M Srivastava, AK Rai - IIMB management review, 2018 - Elsevier
This article attempts a qualitative review of the concept of customer loyalty and companies'
need to comprehend the character of customer loyalty in order to find a sound fit between …
need to comprehend the character of customer loyalty in order to find a sound fit between …
The conceptual domain of service loyalty: how many dimensions?
T Jones, SF Taylor - Journal of services marketing, 2007 - emerald.com
Purpose–The majority of research in marketing now represents loyalty as a multi‐
dimensional construct; however, agreement on whether it has two or three dimensions is …
dimensional construct; however, agreement on whether it has two or three dimensions is …
Pro-social consumer influence strategies: when and how do they work?
TL Osterhus - Journal of marketing, 1997 - journals.sagepub.com
Whereas some firms embrace and successfully exploit pro-social consumer influence
strategies (eg, environmental positionings, cause-related promotions), other firms tend to …
strategies (eg, environmental positionings, cause-related promotions), other firms tend to …