Digitalized interactive platforms (DIPs) such as Apple watch, Starbucks apps and Nike+
have seen enormous growth. This study empirically investigates the antecedents and …

Purpose Gen Z, the largest and fastest-growing consumer generation, is transforming the
hospitality industry as both customers and employees. By critically synthesizing empirical …

Pet ownership has become increasingly popular, making it important to understand whether
and how it affects consumers' purchase decisions. Using pet ownership as an exogenous …

Since our 2021 call for a special issue in the Journal of Interactive Marketing on Information
Technologies and Consumers' Well-Being, interest in this topic has continued to grow. The …

This article presents an empirical examination of attribution and appraisal theories, focusing
on young individuals' beliefs about causality and feelings toward two social issues impacting …

Background: As consumer behavior evolves, the influence of ethical considerations on
purchasing decisions becomes more significant, especially in the face of international …

The recent calls to boycott foreign brands across Egypt and the Arab world have
emphasized the need to examine the factors that influenced Arab customers' decision to …