Purpose The purpose of this paper is to review the literature on corporate reputation and
internationalization to identify key research theories, contexts, characteristics …

Nation branding has gained increasing popularity among marketeers, academics, and
practitioners during recent decades. However, awareness among multidisciplinary …

The empirical evidence that institutional differences across countries affect bilateral trade is
robust. The crucial question remains how countries can enhance trade amid these …

Within the last two decades, the international expansion of Latin American companies has
undergone remarkable growth. This phenomenon has attracted scholarly attention …

Purpose Brand positioning based on the brand's country of origin is at the centre of attention
in international marketing. It is evident that global brands constitute critical intangible assets …

Purpose Reputation transfer between countries and companies, and its impact on the
internationalization process of organizations is an emerging topic in the international …

Purpose This study focuses on country branding indices. The main purpose of this study is to
build an objective country brand strength index using secondary data. The new index, the …

This study draws on theory of dyadic morality and categorization to disentangle opportunistic
behaviors from the perception by their victim that leads to the moral categorization of the …

Purpose The objective of this paper is to analyse the elements that influence Spain's
reputation among Chinese consumers, and to evaluate to what extent this country's …

Purpose The main concern of policymakers is to avoid the problems resulting from the
economic crisis. One way to avoid these problems is to stimulate economic growth, as well …