Analyzing foreign expansion and corporate reputation: review and future research agenda
J Velez-Ocampo, MA Gonzalez-Perez - Cross Cultural & Strategic …, 2019 - emerald.com
Purpose The purpose of this paper is to review the literature on corporate reputation and
internationalization to identify key research theories, contexts, characteristics …
internationalization to identify key research theories, contexts, characteristics …
[HTML][HTML] Open innovation—An explorative study on value co-creation tools for nation branding and building a competitive identity
DMS Kleber, K Juusola - Journal of Open Innovation: Technology, Market …, 2021 - Elsevier
Nation branding has gained increasing popularity among marketeers, academics, and
practitioners during recent decades. However, awareness among multidisciplinary …
practitioners during recent decades. However, awareness among multidisciplinary …
Exports and governance: the role of private voluntary agrifood standards
DDD Fiankor, I Martínez‐Zarzoso… - Agricultural …, 2019 - Wiley Online Library
The empirical evidence that institutional differences across countries affect bilateral trade is
robust. The crucial question remains how countries can enhance trade amid these …
robust. The crucial question remains how countries can enhance trade amid these …
Jaguar firms: tropic dwellers, camouflage masters, and solitary predators
J Velez-Ocampo, MA Gonzalez-Perez… - … and Organization Review, 2021 - cambridge.org
Within the last two decades, the international expansion of Latin American companies has
undergone remarkable growth. This phenomenon has attracted scholarly attention …
undergone remarkable growth. This phenomenon has attracted scholarly attention …
Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
Purpose Brand positioning based on the brand's country of origin is at the centre of attention
in international marketing. It is evident that global brands constitute critical intangible assets …
in international marketing. It is evident that global brands constitute critical intangible assets …
Country and corporate reputation from an internationalization perspective: a comparative study of industries from an emerging market
AM Parente-Laverde, L Rojas-DeFrancisco… - International Journal of …, 2024 - emerald.com
Purpose Reputation transfer between countries and companies, and its impact on the
internationalization process of organizations is an emerging topic in the international …
internationalization process of organizations is an emerging topic in the international …
Toward more rigorous country brand assessments: the modified country brand strength index
Purpose This study focuses on country branding indices. The main purpose of this study is to
build an objective country brand strength index using secondary data. The new index, the …
build an objective country brand strength index using secondary data. The new index, the …
Moral categorization of opportunists in cross-border interfirm relationships
This study draws on theory of dyadic morality and categorization to disentangle opportunistic
behaviors from the perception by their victim that leads to the moral categorization of the …
behaviors from the perception by their victim that leads to the moral categorization of the …
Spain's reputation in China: analysing its effects on attitudes towards Spanish olive oil
Purpose The objective of this paper is to analyse the elements that influence Spain's
reputation among Chinese consumers, and to evaluate to what extent this country's …
reputation among Chinese consumers, and to evaluate to what extent this country's …
Public policies for entrepreneurship and internationalization: Is there a government reputation effect?
Purpose The main concern of policymakers is to avoid the problems resulting from the
economic crisis. One way to avoid these problems is to stimulate economic growth, as well …
economic crisis. One way to avoid these problems is to stimulate economic growth, as well …