Marketing intelligence and big data: Digital marketing techniques on their way to becoming social engineering techniques in marketing
J Lies - 2019 - reunir.unir.net
This contribution reviews the vast scope of digital application areas, which shape the digital
marketing landscape and coin the present term “marketing intelligence” from a marketing …
marketing landscape and coin the present term “marketing intelligence” from a marketing …
Cross-functional product development teams, creativity, and the innovativeness of new consumer products
Multiple studies have found that the primary determinant of new product failure is an
absence of innovativeness—the extent to which a new product provides meaningfully …
absence of innovativeness—the extent to which a new product provides meaningfully …
The value relevance of digital marketing capabilities to firm performance
C Homburg, DM Wielgos - Journal of the Academy of Marketing Science, 2022 - Springer
Digital transformation of the marketing organization forces firms to develop new digital
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
marketing capabilities (DMCs) to remain competitive. However, despite considerable …
How and when do big data investments pay off? The role of marketing affordances and service innovation
Big data technologies and analytics enable new digital services and are often associated
with superior performance. However, firms investing in big data often fail to attain those …
with superior performance. However, firms investing in big data often fail to attain those …
Digital business capability: its impact on firm and customer performance
Digital business transformation forces firms to develop foundational capabilities to remain
competitive. However, despite considerable academic and managerial interest, the nature of …
competitive. However, despite considerable academic and managerial interest, the nature of …
[HTML][HTML] The impact of tacit knowledge management on organizational performance: Evidence from Malaysia
R Muthuveloo, N Shanmugam, AP Teoh - Asia Pacific Management …, 2017 - Elsevier
This research paper intends to explore and determine if organizations have strategies for
tacit knowledge management which is expected to influence their organizational …
tacit knowledge management which is expected to influence their organizational …
Organizing for marketing excellence
Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …
marketing gets done. This review of the past 25 years of scholarship on marketing …
Leveraging digital technologies: How information quality leads to localized capabilities and customer service performance
P Setia, P Setia, V Venkatesh, S Joglekar - MIS quarterly, 2013 - JSTOR
With the growing recognition of the customer's role in service creation and delivery, there is
an increased impetus on building customer-centric organizations. Digital technologies play …
an increased impetus on building customer-centric organizations. Digital technologies play …
Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational …
L Cacciolatti, SH Lee - Journal of business research, 2016 - Elsevier
This study extends original insights of resource-advantage theory (Hunt & Morgan, 1995) to
a specific analysis of the moderators of the capabilities–performance relationship such as …
a specific analysis of the moderators of the capabilities–performance relationship such as …
The value of customer cocreated knowledge during the innovation process
Customer cocreation during the innovation process has recently been suggested to be a
major source for firms' competitive advantage. Hereby, customers actively engage in a firm's …
major source for firms' competitive advantage. Hereby, customers actively engage in a firm's …