Scholars and industry stakeholders have exhibited an interest in identifying the underlying
dimensions of viral memes. However, the recipe for creating a viral meme remains obscure …

Drawing on the foundation of three critical theories of consumer psychology-parasocial
theory, source credibility theory and signaling theory, the study tries to examine the impact of …

Miquela Sousa has 1.1 million followers on Instagram. Her account,@ lilmiquela, is a never-
ending stream of shots that show Sousa flexing designer brands like Balenciaga and …

Aspirational labor has been understood by scholars based in the Global North to
encapsulate a form of labor undertaken by social media content creators that is mostly …

The book explores contemporary selfie-taking practices; digital experiences of love,
romance and infidelity; sexting rituals; self-tracking habits; strategies used by the Internet …

The thesis provides an in-depth study on the emergence of the Indian online audio-visual
landscape by showing how the launch of a local and global suite of social media platforms …

Purpose The purpose of this paper is to extend the theoretical understanding of the
disclosure dilemma experienced by lesbian, gay and bisexual (LGB) employees. The study …

With the availability of various digital technologies, production, consumption and
participation in relation to media content have been radically altered. Specifically, social …

This article draws on findings from fieldwork, narrative as well as textual analyses to explore
the inherent gender biases that pervade within the Indian media ecology. It explores the …

Despite recognition that using digital technology contributes to business growth,
entrepreneurship research lacks a complete picture of how digital (technology) users …