The multisensory approach to understanding consumer behavior has received increasing
attention as a factor shaping individuals' perception, attitude, and behavior. However …

Photographs of places are cognitive sources that provide the observer with a first, essential
impression of a potential tourist destination, before the observer visits that place. Recent …

Tutkimukseni tarkastelee harrastusyhteisön muodostumista. Aiempi kulutustutkimuksen
yhteisötutkimus on ajatellut yhteisön muodostuvan eetoksen, jaettujen uskomuksien …

È mio desiderio introdurre il lavoro di ricerca che si andrà esponendo raccontando una
storia, rassicurando il lettore circa la possibilità dell'identificazione, in un fatto del tutto …

In this paper, we introduce the concept of saunascape. To that end, we explore what kind of
socio-material practices are carried out within sauna bathing, and thereby discover the …

My special thanks are extended to Departamento de Comercialización e Investigación de
Mercados de la Universidad de Valencia and in particular to Prof. Joaquín Aldás, Dr. María …

My research focuses on the formation of a hobbyist community. Earlier community research,
conducted in the domain of consumer research, assumes that community is built on ethos …

My research focuses on the formation of a hobbyist community. Earlier community research,
conducted in the domain of consumer research, assumes that community is built on ethos …