The purpose of this paper is to examine the current role of social media on entrepreneurial
intention among the accounting students in Penang. A survey was designed and …

Entrepreneurship has attracted much attention to both research and practice in the last two
decades. Particularly, with the advent of new information and communication technologies …

Considering the benefits of the organic production system, it is recognized as one of the
main drivers of future economic development. However, the imbalance between demand …

Purpose The purpose of this paper is to analyse the current use of social media in
agriculture. The primary focus of the research is to understand the messages and compare …

The aim of this paper was to analyze the main factors that affect green consumers' choice
regarding the purchase of organic agriculture products. The data collected through a survey …

Despite research contending that marketing is a pivotal factor in small business success,
many small business owners continue to underutilize low-cost marketing options available …

This paper conceptualises the way physical and digital spaces associated with festivals are
being harnessed to create new spaces of consumption. It focuses on the ways local food …

Almost 50% of small businesses close within 5 years in part because of inadequate
marketing strategies. The purpose of this multiple case study was to explore how landscape …

Puji Syukur kehadirat Allah SWT yang telah melimpahkan Rahmat dan KaruniaNya,
sehingga buku dengan judul “Inovasi Teknologi Informasi dan Kinerja Bisnis UKM” sebagai …

With increasing consumer requirements, farmers and vendors see the importance of social
media as a marketing tool to engage with consumers. In particular, on a more personal level …