The implementation of a market orientation: A review and integration of the contributions to date
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

With the market competition of hotel industry being heated, it is critical that hotels have a
breadth of resource and more flexible forms to meet the needs of a changing marketplace. In …

The Journal of Supply Chain Management (JSCM) is a hallmark in the academic field of
operations and supply chain management. During the past 50 years, it has contributed …

Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …

This paper investigates how technology-based firms deploy their R&D and marketing
resources for commercializing their technology assets. Specifically, we examine the main …

This paper argues for the inclusion of an analysis of industry clusters when making
decisions about global or local sourcing. Suppliers are viewed as valuable resources that …

Purpose–The paper aims at providing insights into how market orientation and
organisational culture together contribute to brand performance, shedding light on the nexus …

The quest to understand the determinants of performance has created a bifurcated view. On
one side of the debate are the structural characteristics of industries. On the other side of the …

How do pricing methods affect firm performance? From both an academic as well as a
managerial perspective this question is important. The literature is silent on the relationship …

Purpose–This study seeks to draw on the strategy implementation approach and the
resource‐based view of the firm (RB theory) to investigate the relationships among …