Purpose This study aims to analyze the available literature on the use of digital marketing
and its impact on small-and medium-sized enterprises (SMEs). This study identifies the use …

Purpose It is well established in marketing literature that international performance is
positively affected by marketing capabilities, whether static or dynamic. However, recent …

Digitalization plays an integral role in the transformation of the Omni structure. This study
aims to investigate the effect of digital marketing capabilities (DMCs) and blockchain …

Abstract ODURO, Stephen; ALHARTHI RAMI HASHEM, E and ALSHARIF, Ahmed H..
Organisational ambidexterity and social enterprise performance: A Ghanaian perspective. S …

The study examined how SME's particularly in emerging economies should choose and
implement marketing innovation strategies based on external factors, internal advantages …

Underpinned by the Resource-Based View (RBV) and Competence-Based View (CBV) of
the firm, this study investigates how marketing capabilities relate to SME competitive …

The COVID-19 pandemic has necessitated the integration of digital technologies into
teachers' practice as most teaching moved online. However, an interrogation of the resource …

Background: This study investigates the causal model of marketing innovation and
competitiveness of small and medium enterprises (SMEs) with digital technologies in …

Entrepreneurial marketing and market performance implications for small-scale retailers:
Organizational behavior in a developing Page 1 Corporate Governance and Organizational …

La presente investigación tuvo por objetivo determinar la relación del marketing digital y las
ventas del centro médico Vinali Chiclayo. Fue una investigación básica de diseño no …