Evaluating large language model (LLM) based chat assistants is challenging due to their
broad capabilities and the inadequacy of existing benchmarks in measuring human …

Since the publication of our first text on social cognition, a lot has changed for us personally
(children come and gone, grandchildren have arrived, new jobs, new houses) and …

Recent trends in marketing have demonstrated an increased focus on in-store expenditures
with the hope of “grabbing consumers” at the point of purchase, but does this make sense …

This chapter discusses what drives consumers' attention when scanning assortments. It
discusses the three principles of design for online assortments. Involuntary attention is …

Would laterally displaying a healthy item to the left versus right of an unhealthy item
influence choice and consumption? The results of seven studies demonstrate that displaying …

Evaluating Large Language Models (LLMs) in open-ended scenarios is challenging
because existing benchmarks and metrics can not measure them comprehensively. To …

Sustainable packaging innovations are becoming increasingly available in the marketplace.
However, their communication to consumers remains a challenging task, as neither their …

Decades of research provide strong evidence that consumers process information in two
distinct and qualitatively different ways, rational and experiential. However, little research …

Sensory Marketing offers a global view of the use of senses in marketing strategy based on
consumers' perception and behaviour. Integrating the company constraints and classical …

This paper examines the existence and consequences of consumers' position-based beliefs
about product layouts. We propose that consumers believe that options placed in the center …