Sentic computing is a multi-disciplinary approach to sentiment analysis at the crossroads
between affective computing and commonsense computing, which exploits both computer …

Understanding the growth paths of artificial intelligence (AI) and its impact on branding is
extremely pertinent of technology-driven marketing. This explorative research covers a …

Mixed reality technology is being increasingly used in cultural heritage attractions to
enhance visitors' experiences. However, how the characteristics of mixed reality affect …

The 'contactless' culture established after COVID-19 and the development of metaverse
technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence …

Study purpose–The hotel industry like any other industry is witnessing a change due to
information and communication technology. However, this change is quite slow. Many …

This study explores the role of external audiences in determining the importance of family
firm brands and the relationship with firm performance. Drawing on text mining and social …

Purpose The social media expands the scope of museum marketing. Through the social
media marketing, visitors get a rich and colorful visual experience, and the museum can …

Marketing communication is a concise part of modern museum management. Museums
operate in a competitive environment; therefore, it is important to pay sustained attention to …

Leveraging the power of big data represents an opportunity for brand managers to reveal
patterns and trends in consumer perceptions, while monitoring positive or negative …

This paper uses a new textual data index for predicting stock market data. The index is
applied to a large set of news to evaluate the importance of one or more general economic …