Unraveling consumer behavior: Exploring the influence of consumer ethnocentrism, domestic country bias, brand trust, and purchasing intentions
RN Kinawy - Strategic Change, 2024 - Wiley Online Library
This narrative review examines consumer ethnocentrism, the preference for domestic
products over foreign ones, as a significant factor influencing consumer behavior in both …
products over foreign ones, as a significant factor influencing consumer behavior in both …
Relative importance of competing marketing strategies on different customer metrics: a meta-analytic review of customer equity drivers
Purpose This meta-analytic study aims to generalize the impacts of three customer equity
drivers (CEDs), including value equity (VE), brand equity (BE) and relationship equity (RE) …
drivers (CEDs), including value equity (VE), brand equity (BE) and relationship equity (RE) …
O papel do etnocentrismo e da felicidade do consumidor na lealdade à marca: o caso da Super Bock
RRA Fernandes - 2024 - comum.rcaap.pt
O comportamento do consumidor é uma área de investigação multidisciplinar que examina
o processo através do qual os indivíduos tomam decisões de compra, utilizam e descartam …
o processo através do qual os indivíduos tomam decisões de compra, utilizam e descartam …
[PDF][PDF] Effects of market orientation, strategies and actions on SMEs' performance during fragile economic conditions
Purpose–The purpose of this research is to unveil effective SME marketing actions and
strategies in terms of performance during postcrisis era of fragile economic conditions. This …
strategies in terms of performance during postcrisis era of fragile economic conditions. This …