Understanding enablers and barriers influencing customers' intention to use green hotels
can help managers formulate better online green marketing strategies. However, existing …

Purpose This study aims to determine the effects of consumers' perceptions of value and
environmental concerns toward recycled content clothing on consumers' attitudes and …

In order to better study the chosen path of the consumption model of public green energy
and more accurately predict consumers' green energy consumer behavior, we take new …

India's growing economy demands more energy and to sustain this demand, there is an
urge to diversify into alternative sources of energy. Compressed biogas (CBG) is a versatile …

This study examines the influence of environmental awareness, consumption values, and
price perception on the purchase intention of Avoskin green skincare products. The sample …

This study aims to investigate the factors affecting consumers' green product buying
behaviour in Malaysia. Consumer consumption as the source of diverse socioeconomic …

The organic food industry is currently one of the emerging markets worldwide. People are
beginning to understand the benefits of eating organic food instead of conventional food …

This study investigates the influence of consumption values on intention to purchase electric
car among consumers in Malaysia. This study conceptualized consumption values as a multi …

The world is experiencing several environmental problems, which include the rising sea
level, air and water pollution, and climate change. As such, consumers are becoming more …