With signaling theory, credibility, and social media engagement (SME) as guiding
frameworks, this study used an experiment to examine how social media influencers (SMIs) …

Fermentation is one of the world's oldest techniques for food preservation, nutrient
enhancement, and alcohol manufacturing. During fermentation, carbohydrates such as …

Purpose Organic food consumption decreases the risk of becoming obese or overweight.
This study intends to see the influence of customer perceived value, COVID-19 fear, food …

A sharing economy enables peer-to-peer (P2P) exchanges of goods and services,
benefitting everyone. As traffic congestion and fuel costs continue to rise, bicycle-sharing …

This research investigates consumer behavior when selecting snacks and beverages from
vending machines in educational settings. The study aims to discern the impact of age on …

Over the last decades, Front-of-Pack Nutritional Labels (FOPLs) have been introduced in
multiple forms as a strong signal to support consumers in making more informed and …

Responder a las necesidades nutricionales de los consumidores, incurre de forma positiva
en la perspectiva empresarial. La presente investigación tiene como objetivo examinar la …

In the evolving realm of digital marketing, digital integrated marketing communication (IMC)
has emerged as a critical factor in building and maintaining brand equity for sustainable …

Objective The current study explores the formation of an intention to use wearable fitness
devices (WFDs) with wearable fitness attributes and health consciousness (HCS). Moreover …

Organic is a process of agricultural products like vegetables, meat, dairy products, fruits and
grains. Organic is designed to enhance the soil and water quality, safe and healthy life …