The Influence Of Celebrity Endorsers And Electronic Word Of Mouth On Purchase Decision Trust On Lazada Marketplace Surabaya

F Mandasari, E Purwanto… - Jurnal Pamator: Jurnal …, 2023 - journal.trunojoyo.ac.id
Celebrity endorsers and electronic word of mouth are essential factors in creating trust and
consumer purchase decisions for Lazada. Therefore, this study aims to determine whether …

Menguji Faktor–Faktor Determinasi Belanja Produk Fashion Apparel Saat Live Streaming Di Media Sosial

FR Prasetya, U Suhud, S Aditya - … Bidang Ekonomi Dan …, 2023 - publish.ojs-indonesia.com
This study aims to analyze the influence of social influence, customer trust, shopping
lifestyle, fashion involvement and impulsive buying intention variables on live streaming …

Analisis Pengaruh Brand Image, Brand Awareness, E-Wom dengan Trust sebagai Variabel Mediasi terhadap Purchase Intention Skincare Korea di Kota Batam

R Hartoko, J Budiman - Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 2022 - jim.usk.ac.id
This study aims to analyze the influence of brand image, brand awareness, e-WOM on
purchase intention mediated by trust. The number of sample needs is 405 respondent data …

RELASI PERTUKARAN SOSIAL:: PETANI BAWANG MERAH DAN TENGKULAK DI NGANJUK JAWA TIMUR

CHYJ Dewi, AN Antonio, CS Wibowo… - Psychopreneur …, 2023 - journal.uc.ac.id
Enormous contribution of the agricultural sector does not necessarily improve the welfare
level among farmers. Previous research shows that farmers are dependent on middlemen …

Pengaruh E-WOM Dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Trust

DS Ningrum, RP Sukma - Innovative: Journal Of Social Science …, 2024 - j-innovative.org
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh e-wom dan kualitas produk
terhadap keputusan pembelian yang dimediasi oleh trust. Untuk meganalisis dan olah data …

Analisis Faktor-Faktor Yang Mempengaruhi Niat Beli Fashion Pada Social-Commerce Di Kota Batam

R Rovina, S Saputra - Jurnal Ilmiah Edunomika, 2023 - jurnal.stie-aas.ac.id
The aim of this research is to see what impact the influence of fashion brand purchase
intentions from information, eom and price through trust and purchase intention has on e …

Analysis of Millennial Generation Preferences Towards Brand Switching Decisions to Smartphone OPPO Brand in Jabodetabek

MA Selamat, F Eddyono - Dinasti International Journal of Education …, 2024 - dinastipub.org
Indonesia is one of the most smartphone-using countries in the world. Several smartphone
brands, such as Samsung, Oppo, Xiaomi, Vivo, and Apple, dominate the Indonesian market …

The Role of Customer Trust In Mediating The Effect of E-WOM and Product Quality on Purchasing Decisions at The Coffee Shop in Denpasar City

NMAV Permatasari, IK Darma… - Jurnal Mirai …, 2023 - journal.stieamkop.ac.id
Tujuan dari penelitian ini adalah untuk mengetahui peran kepercayaan pelanggan dalam
memediasi pengaruh e-wom dan kualitas produk terhadap keputusan pembelian pada …

Pengaruh Beauty Influencer dan Story Instagram Terhadap Keputusan Pembelian Produk Kecantikan pada Media Sosial

MS Anzaini, L Anggreni… - Madani: Jurnal …, 2023 - jurnal.penerbitdaarulhuda.my.id
Penelitian ini bertujuan untuk menguji Pengaruh Beauty Influencer dan Story Instagram
terhadap Keputusan Pembelian Produk Kecantikan pada Media Sosial. Sampel yang …

Pengaruh Kemudahan, Risiko, Gaya Hidup, dan Kepercayaan Terhadap Perilaku Konsumtif Pengguna Shopee Paylater di Indonesia

NPN Anggraeni, GS Darma - JPEK (Jurnal …, 2023 - e-journal.hamzanwadi.ac.id
The purpose of this study is to investigate the impact of Shopee Paylater's user-friendliness,
risk perception, lifestyle choices, and trust on Indonesian millennials and Generation Z …