Organizations continue to make investments in social media with the hope that it will help
their sales force in improving engagement with customers. The academic literature on social …

This review delineates core components of the social media ecosystem, specifying how
online platforms complicate established social psychological effects. We assess four pairs of …

Human communication is increasingly intermixed with language generated by AI. Across
chat, email, and social media, AI systems suggest words, complete sentences, or produce …

Social media influencers (SMIs) are increasingly being approached by brands to promote
products, a practice commonly called influencer marketing. SMIs can take advantage of their …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

A fascination for the authentic is pervasive in contemporary culture. This article discusses
texts recommending digital detox and how these accentuate dilemmas of what it means to …

In Liquid Love Zygmunt Bauman argued that the solidity and security once provided by life-
long partnerships has been 'liquefied'by rampant individualisation and technological …

Social networking sites (SNSs), such as Facebook, provide abundant social comparison
opportunities. Given the widespread use of SNSs, the purpose of the present set of studies …

People vary in their tendencies to compare themselves to others, an individual difference
variable called social comparison orientation (SCO). Social networking sites provide …

This paper reviews existing research on self-presentation in social media in order to inform
future research. Social media offer seemingly limitless opportunities for strategic self …