With the present challenge to compete on price or product assortment, retailers and
manufacturers are increasingly focusing on state-of-the-art pricing strategies which have …

This paper presents research findings from a qualitative, grounded theory study of changes
in customers' desired value in the US automobile industry. Customer-desired value is …

Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer
Satisfaction, this is the definitive text on the meaning, causes, and consequences of …

Are monetary savings the only explanation for consumer response to a sales promotion? If
not, how do the different consumer benefits of a sales promotion influence its effectiveness …

Perceived value is an extremely important concept in marketing and many authors have
dealt with it in recent years. In Slovenia perceived value of product is a rather neglected …

The authors investigate the conditions in which price promotions affect pretrial brand
evaluations. A price promotion is theorized to be informative about brand quality when it …

To investigate changes that e‐coupons bring to consumers' coupon usage, the authors of
this article developed and estimated models of coupon‐usage intention. The models are …

Two experiments examine the process by which free gift promotions serve as a source of
information about the underlying value of the product offered as a free gift. The value …

Consumer promotions now account for almost a quarter of the marketing budget of
consumer product companies. 1 From the consumer point of view, this means that …

Researchers in marketing tend to adopt one of two approaches to examining competitive
advantage: a focus on a firm's resources or a focus on a firm's strategic or tactical actions …