This paper explores the importance of customer in strategic marketing in the values of
customer satisfaction and loyalty. The role of customer for organizations in the 21st century …

Customer plays an important role for business as a profit generator, core of business
strategy and brand ambassador of the business. Due to the important role played by …

Past research indicates that there is serious connection between trust and customer
satisfaction. The study is outlined by the fact that trust and customer satisfaction give impact …

This paper seeks to discuss the importance of customers' satisfaction in a business.
Business is not about achieving goals only but, should also focus on the customers' …

Purpose This study aims to identify and understand the motivators of corporate social
responsibility (CSR) toward education and its impact on a corporation's performance and …

Business exist because of customer. Organization that customer oriented will put high
priority to meet customer needs and wants. That is why, organization served customer as the …

There are too much unexpected things happened in today marketing environments.
Business organization not only facing the challenges in keeping the customer but also …

Recent growth in higher education sector globally, and growing competition among higher
educational institutions makes it important for education policy makers and managers to …

Modern city brand trends aim to position cities according to the interests of their
stakeholders; in the case of university students, it is necessary to identify the factors that …

This paper present about reciprocity theory. Reciprocity theory is a social rule that means to
evaluate people towards their behaviours and attitudes against people. The theory explain …