More recent incidents and scandals such as Sweatshops by different sports equipment and
electronic devices producers and finally the financial crisis which made the headlines …

The study explores the complicated relationship between consumers' CSR evaluations and
their purchase behaviours through the mediating effects of consumer-company congruence …

Research into consumer responses to cause-related marketing (CrM) has grown in recent
years. Through CrM social or environmental commitment of companies can be visible to its …

Cause-related marketing (CrM) is helpful to marketers in two aspects one is better Corporate
Social Responsibility (CSR) and other is better commercial advantage as it increase brand …

In the era of extended information, business activities have pressure in many fronts, not only
on profitability but also on social and environmental impact. Elkington has been coined the …

Today companies spend a great sum of money to create appealing images to the public.
They invest in advertising, sponsorship, marketing researches and philanthropy. All the …

Abstract This chapter addresses Corporate Social Responsibility (CSR) with a
neuroeconomic approach. CSR has an evolutionary argument, and it is addressed as an …

The study was conducted in Harare as regards Zimbabwe's mobile telecommunications
sector, examining the influence of a selected factors on consumers' awareness of corporate …

Cause-related marketing as part of corporate social responsibility has become an
increasingly used tool by companies operating in the market. Increased consumer pressure …

Research on the correlation between corporate social responsibility and corporate financial
performance has been inconclusive and often contradictory. Thus, the question of whether …