Word of mouth and interpersonal communication: A review and directions for future research
J Berger - Journal of consumer psychology, 2014 - Elsevier
People often share opinions and information with their social ties, and word of mouth has an
important impact on consumer behavior. But what drives interpersonal communication and …
important impact on consumer behavior. But what drives interpersonal communication and …
Customer loyalty: a review and future directions with a special focus on the hospitality industry
Purpose This article aims to provide a summary review of what is already known about
customer loyalty and identifies some emerging issues that play an important role in it. As a …
customer loyalty and identifies some emerging issues that play an important role in it. As a …
Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention
In the digital environment, chatbots as customer service agents assist consumers in decision
making. Based on the computers-are-social-actors paradigm, this study examines the …
making. Based on the computers-are-social-actors paradigm, this study examines the …
COVID-19: fear appeal favoring purchase behavior towards personal protective equipment
The 2019 novel coronavirus is a non-segmented positive-sense RNA virus belonging to the
Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following …
Coronaviridae-Nidovirales family. We examined the swings in purchase behavior following …
Chatbot e-service and customer satisfaction regarding luxury brands
M Chung, E Ko, H Joung, SJ Kim - Journal of Business Research, 2020 - Elsevier
This study was undertaken to analyze whether luxury fashion retail brands can adhere to
their core essence of providing personalized care through e-services rather than through …
their core essence of providing personalized care through e-services rather than through …
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce
Social commerce has altered the consumption experience due to various interactive factors.
Growing evidence stated that users are prone to buy impulsively in such an environment …
Growing evidence stated that users are prone to buy impulsively in such an environment …
The effects of visual congruence on increasing consumers' brand engagement: An empirical investigation of influencer marketing on Instagram using deep-learning …
Influencers are non-celebrity individuals who gain popularity on social media by posting
visually attractive content (eg, photos and videos) and by interacting with other users (ie …
visually attractive content (eg, photos and videos) and by interacting with other users (ie …
[图书][B] Electronic word-of-mouth (eWOM)
With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …
information seeking about a product or a company. Enhancement of the Internet, popularity …
Predicting the antecedents of trust in social commerce–A hybrid structural equation modeling with neural network approach
Trust is an essential concern in s-commerce. Though existing research has studied the
association between trust and purchasing intention; the determinants of the formation of trust …
association between trust and purchasing intention; the determinants of the formation of trust …
Security and privacy of customer data as an element creating the image of the company
COVID-19, mobility, socio-social changes have transferred to the world of social media
communication, purchasing activities, the use of services. Corporate social media has been …
communication, purchasing activities, the use of services. Corporate social media has been …