This research aims to investigate the impact of packaging on customers' purchase intention
in Malaysia. Many studies show that the outward appearance of a product's package will …

Nowadays, many industries are facing intense competition, which causes manufacturers to
make more efforts to improve the communication ability and quality of their product …

Product packaging is the wrapping of product with identifiable material which describe,
protect, promote and make the product marketable and appealing to consumers. This study …

Packaging serves a purpose beyond merely showcasing a product or ensuring its safe
delivery to consumers without damage. In this study, our aim was to determine the relative …

Packaging is more than just a suitable way of showcasing a product or getting a product to
the consumer without reaching any damage. Here, we intended to know the relative …

Tujuan dari penelitian ini adalah menganalisis pengaruh kebersihan, musik, aroma, suhu,
pencahayaan, warna, dan display pada niat beli ulang konsumen. Data yang digunakan …