Destination marketing: The use of technology since the millennium

SCH Li, P Robinson, A Oriade - Journal of destination marketing & …, 2017 - Elsevier
This editorial presents an overview of studies contained in this special issue. Recognising
that destination management and marketing remains a key field of academic study and as …

Using a systemic approach to assess Internet marketing communication within hospitality industry

T Semerádová, JN Vávrová - Tourism Management Perspectives, 2016 - Elsevier
Due to their direct connection with tourism, the accommodation and hospitality industries
belong among the leading service sectors that, with the arrival of the Internet, had to …

Accessible tourism: using technology to increase social equality for people with disabilities

T Domínguez Vila, L Rubio-Escuderos… - Tourism …, 2024 - emerald.com
Purpose Information and communication technologies are being increasingly used across
various sectors including the tourism industry. However, equitable access to online …

Official websites as a tourism marketing medium: A contrastive analysis from the perspective of appraisal theory

G Wu - Journal of Destination Marketing & Management, 2018 - Elsevier
This article provides a discourse analysis of the online tourism marketing of two tourist
destinations–Hangzhou and London–with the purpose of examining how destinations from …

A study of e-commerce adoption by tourism websites in China

K Cao, Z Yang - Journal of Destination Marketing & Management, 2016 - Elsevier
Planning and booking a trip online is now increasingly common for travelers. This study
evaluated 258 Chinese tourism websites (CTWs) using a content analysis technique that …

Gender differences in user perception of usability and performance of online travel agency websites

Z Huang, J Mou - Technology in Society, 2021 - Elsevier
The success of online travel business largely depends on the usability of online travel
agency websites, and, hence, the need to rigorously evaluate such websites. Gender-a key …

Maturity and development of high-quality restaurant websites: A comparison of Michelin-starred restaurants in France, Italy and Spain

N Daries, E Cristobal-Fransi, B Ferrer-Rosell… - International journal of …, 2018 - Elsevier
High-quality restaurants have become key assets in the economies of many countries and
are often considered attractors of tourism in themselves. Therefore, the aim of this study is to …

Evaluation of hotel websites using the multicriteria analysis of PROMETHEE and GAIA: Evidence from the five-star hotels of Mashhad

M Ostovare, MR Shahraki - Tourism Management Perspectives, 2019 - Elsevier
E-commerce has grown considerably with increasing access to the Internet. As a means of e-
commerce, websites play a vital role in the hotel industry. The most important task of any …

The challenge of digital marketing in health tourism: the case of Spanish health resorts

E Cristobal-Fransi, N Daries, MC del Río-Rama… - Quality & Quantity, 2023 - Springer
Internet presence is essential for tourism companies. Health resorts are a tourism resource
of prime importance for the image of a wellness tourism destination. This paper analyses the …

Tourism destination marketing: Academic knowledge

M Sotiriadis - Encyclopedia, 2020 - mdpi.com
Definition A holistic, multi-organization view of marketing or destination management
organizations (DMOs) who must muster the best efforts of many partner organizations and …