This article presents a systematic review of the nostalgia literature (205 articles) using
PRISMA protocols. It dwells on three questions: What do we know about nostalgia? What do …

This study investigates the impact of nostalgic advertising and perceived destination types
on tourists using four experiments. Study 1a and Study 1b revealed that destination …

Although a consensus exists in the literature regarding the operationalization of the affective
component of destination image, interestingly there is no agreement on the …

Why do people feel emotional attachment to events occurring before they were born? This
paper examines ad-evoked vicarious nostalgia‐induced longing for a time period that an …

Nostalgia implies a yearning for the past, and the feeling or mood that accompanies
nostalgia has the capacity to affect preferences for possessions that generate nostalgic …

This study examines empirically the differential influence of past brand associations
(specifically, in-home childhood brand exposure and past personal attachment) on …

This research article tracks the evolution of the concept of nostalgia as a concept in
marketing and more generally. The present study specifically highlights the development of …

Using a theory-driven approach, this study investigates whether and/or to what extent
consumers' informationprocessing tendencies and ad-based responses are differentially …

This research examined how consumer–brand relationships change when one contrasts
brands perceived as nostalgic with brands perceived as non‐nostalgic. Paired comparisons …

The purposes of this study were to (1) examine the triggers of patrons' nostalgia and (2)
examine how the nostalgia triggers induce patrons' emotional responses, thus influencing …