Digital marketing innovation plays an important role in a company's performance. Since this
concept is quite new, there are not many empirical studies on the impact of marketing …

This paper focuses on the different activities that multinational enterprises (MNEs) can
develop to promote sustainability through a market-driving process that shapes market …

Sustainable development goals are aligning marketing innovations to meet sustainability
interventions. Recently, marketing has evolved to incorporate sustainability in outreach …

One new factor driving the banking industry towards long-term, high-quality growth is digital
marketing, which has arisen within the framework of the digital economy. The purpose of this …

Purpose The purpose of this study is to empirically examine the effect of marketing
modification on business performance from the perspective of marketing capabilities theory …

Although quasi-internal resources—such as strategic alliances, long-term partnerships, and
collaborative networks—typically enhance a firm's adaptability, their effectiveness can be …

The purpose of the study was to investigate the impact of three factors, innovation (IN),
entrepreneurship (ENT), technology (TECH) on marketing performance (MP) of biotech firms …

The sharing economy's ride-hailing sector is marked by fierce competition and continuous
innovation. This study investigates the competitive dynamics of this industry, focusing on the …

Many studies have agreed that innovation leads to product and process improvements,
allows firms to grow more quickly, be more efficient, and ultimately be more profitable than …

Innovation and entrepreneurship go hand in hand since applying creative thinking to SMEs
manufacturing firms gives the sector a competitive advantage. Thus, the purpose of this …