'Repetition without change?': A critical discourse analysis of selected ZANU-PF advertisements for the July 2013 and July 2018 elections

A Chibuwe, A Munoriyarwa - Discourse & Communication, 2023 - journals.sagepub.com
Drawing on Critical Discourse Analysis (CDA), and anchored on CDA theory, we argue that
as the ruling party's governance record increasingly came under scrutiny in two election …

Laughing through the stomach: Satire, humour and advertising in sub-Saharan Africa

LA Tshuma, MJ Msimanga… - Journal of Asian and …, 2024 - journals.sagepub.com
This paper critically explores the use of satire and humour by fast-foods outlets in South
Africa and Zimbabwe to advertise and market their menu through digital media platforms …

Fake News as Political Communication: On Fake News, Digital Media and the Struggle for Hegemony in Post-Mugabe Zimbabwe

A Chibuwe - Political Research Quarterly, 2024 - journals.sagepub.com
Fake news has long been used in propaganda, but the proliferation of digital media
reinvigorated it. In Zimbabwe, fake news peaks during elections and on the eve of …

[PDF][PDF] 'This Is a Punishment to America'Framing the COVID-19 Pandemic in Zimbabwe's Mainstream Media

A Munoriyarwa, A Chibuwe - … crises and media discourses in sub …, 2022 - library.oapen.org
Drawing on framing, at both methodological and theoretical levels, this chapter examines
the framing of the COVID-19 pandemic in two mainstream Zimbabwean weekly newspapers …

Creativity or Objectification Women? Readings of Selected Mambo's Chicken Adverts

R Mpariwa, P Nyoka - Howard Journal of Communications, 2024 - Taylor & Francis
This study explores whether Mambo's Chicken advertisements objectify women or not.
Guided by the Magic Meaning theory in advertising, the study explores the discourses that …

[PDF][PDF] There ain't no rainbow in the 'rainbow nation': A discourse analysis of racial conflicts on twitter hashtags in post-apartheid South Africa

A Munoriyarwa - Hate speech and polarization in participatory …, 2021 - library.oapen.org
Since the advent of Twitter in 2006, South Africa has witnessed a spectacular explosion of
racist discourse on social media platforms. According to the South Africa Human Rights …

'What a peaceful campaign!'The peace discourse as ZANU-PF's legitimacy seeking tool in the July 2013 election

A Chibuwe - African Identities, 2019 - Taylor & Francis
State-sponsored electoral violence targeting opposition political party supporters prior to
and in the aftermath of elections remains a recurring phenomenon in post-independence …

[HTML][HTML] Word Choice in Trump's 2020 Primary Advertisements

H Cadd - Biden vs Trump - librarypartnerspress.pressbooks.pub
Professor Stefan Sonderling of the University of South Africa offered in 2017
that,“communication is war”(Chibuwe, 2017, p. 30). Regarding the 2019 presidential …

[引用][C] DISCONTINUITY WITHOUT CHANGE? THE PLACE AND DISCOURSE OF COLONIAL MEMORY IN ZIMBABWE'S

N KUPETA - 2024