Digital technology is the representation of information in bits. This technology has reduced
the cost of storage, computation, and transmission of data. Research on digital economics …

Multichannel customer management is the design, deployment, coordination, and
evaluation of channels through which firms and customers interact, with the goal of …

• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …

The authors conduct a meta-analysis on the effect of electronic word of mouth on sales by
examining 51 studies (involving 339 volume and 271 valence elasticities) and primary data …

Social media provide an unparalleled platform for consumers to publicize their personal
evaluations of purchased products and thus facilitate word-of-mouth communication. This …

We explore how Internet browsing behavior varies between mobile phones and personal
computers. Smaller screen sizes on mobile phones increase the cost to the user of browsing …

This paper develops and estimates a model for understanding the causes of research
shopping, and investigates potential strategies for managing it. The research-shopper …

We present a framework and empirical estimates that quantify the economic impact of
increased product variety made available through electronic markets. While efficiency gains …

Many markets have historically been dominated by a small number of best-selling products.
The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales …

By lowering the costs of gathering and sharing information and offering new ways to learn
about products before purchase, the Internet reduces traditional distinctions between search …